At the time, Strawberry Shortcake resembled a typical rag doll, complete with freckles, a mop of red yarn curls, and a bonnet with strawberry print on it. In 1979, toy manufacturer Kenner Products licensed the character and released the first Strawberry Shortcake doll. The characters lived and played in a magical world known as Strawberryland. Like the Strawberry Shortcake doll, all the other characters' dolls had hair scented to match their dessert theme.
The Strawberry Shortcake line of characters each had their own fruit or dessert-themed name with clothing to match the fruit or dessert-themed name, and they each had a dessert or fruit-named pet. Lynn Edwards served as the editor of the line, helping to develop the characters and storyline.
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Artwork for the series was done by a number of different freelancers, though the majority was painted by artist Frances Kariotakis. Later characters that were added to the line were designed by Cindy Mayer Patton and Janet Jones. Fahrion then designed a subsequent 32 characters for Those Characters From Cleveland (American Greetings' toy and licensing design division). In the late 1970s, further Strawberry Shortcake concept art was drawn by Muriel Fahrion, an illustrator working in American Greetings' Juvenile & Humorous card department. These tests marked the first time that the public saw Strawberry Shortcake in her new design, which received a positive reception.
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Sargent completed the assignment in early July 1977, sending American Greetings four full-color leader cards depicting the Strawberry Shortcake character in full color ("Leader cards" are used by American Greetings for consumer test purposes). He requested Barbi to create four cards with a "strawberryish" outfit for the Mega Test Market.
Rex Conners, American Greetings' staff art director, knew this card was very popular and determined that this was due to the strawberry motif. At the time, the character was simply called Girl with a Daisy or Strawberry Girl and was depicted holding a daisy while wearing an orange bonnet with a strawberry print on it. The character first appeared on a Laurel Valentine's Day Greeting card in 1972–1973. The character of Strawberry Shortcake was originally created by Barbi Sargent, who was then working as a freelance artist for American Greetings. The franchise is currently owned by the Canadian children's television company WildBrain and American brand management company Iconix Brand Group through the holding company Shortcake IP Holdings LLC. In addition, the franchise has spawned television specials, animated television series and films. The line was later expanded to include dolls, posters, and other products featuring the character and an extended cast of friends and pets. Strawberry Shortcake is a cartoon character used in greeting cards published by American Greetings.
Tracey Moore ( Strawberry Shortcake's Berry Bitty Adventures, singing voice)Īlyson Leigh Rosenfeld ( WildBrain Spark series)Īna Sani ( Strawberry Shortcake: Berry in the Big City) Sarah Heinke ( 2003 series and The Sweet Dreams Movie)Īnna Cummer ( Strawberry Shortcake's Berry Bitty Adventures and Sky's the Limit)
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